Sustainable brands can’t afford to be treated like any other in a publicist’s portfolio. Here’s what you need to know before engaging in media relations efforts—and how we do things differently.
What constitutes a 'sustainable' brand? What does it mean to operate sustainably? What does the term mean to the majority of people? We're breaking down all the above and more in trying to define this stigmatized word.
Deja vu? Us, too. We're relaunching the blog--hopefully, for good. We're starting on Earth Day with a Q&A with OB founder, Stephanie Sica, to learn more about her and the company she's built.